But for creative decision-making, you still need experience and gut instinct. "What it is good at is crunching numbers and breaking down huge data sets and showing patterns that would not be visible to humans. But right now, an AI cannot make any creative decisions," Queisser said. The humans in Hollywood still have (some) creative license. The Book of Eli (2010) R 118 min Action, Adventure, Drama 6.8 Rate 53 Metascore A post-apocalyptic tale, in which a lone man fights his way across America in order to protect a sacred book that holds the secrets to saving humankind. From left, Margot Robbie as Harley Quinn, Tom Holland as Spider-Man, Gal Gadot as Wonder Woman, Jason Momoa as Aquaman. Other films include Little Things, Judas and the Black Messiah, Tom & Jerry, Mortal Kombat, Those Who Wish Me. If this news triggers your robopocalypse sweats, don't worry. Every superhero movie you can expect in the 2020s. It wants to be particularly useful at film festivals, where studios bid millions of dollars on movies with just hours of time to assess them - New Line spent $15 million on Blinded by the Light at Sundance last year. Instead it completes the menial tasks executives normally have to do, as well as calculating better parameters for packaging, marketing and distribution decisions, like when to release the movie. Ingenious Media ( Wind River), Productivity Media ( The Little Hours) and STX ( Playmobil and UglyDolls) have all signed deals with Cinelytic, which had been in beta testing for several years before officially launching in 2019.īut its AI program doesn't unassailably guarantee a hit movie. "The system can calculate in seconds what used to take days to assess by a human when it comes to general film package evaluation or a star's worth," said Tobias Queisser, founder of Cinelytic, the LA startup whose AI-driven project management system WB will be relying on.ĭespite making a $1 billion hit with Joaquin Phoenix-starring Joker last year, WB made a handful of misfires, including The Kitchen, Shaft and Godzilla: King of the Monsters.Īnd it isn't the only one choosing AI to do its homework. According to The Hollywood Reporter, it's signed up to use an artificial intelligence system to analyze its potential movies and choose which ones to put into development. isn't leaving its movie making to chance (or the talents of its creatives).
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